It's obnoxious, soliciting/spamming, stop it! I'm not interested in your shit!
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Yep, I don't understand what is happening too
They're just calling it by a different name to make it seem like a good thing. I know what it really is. I think it's the SJWs that are trying to turn it into a frenzy. Hopefully it doesn't work to often for them so that maybe the fad will die off
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